The Brief

Have you ever heard of Ino-town in Kochi Prefecture? It is a pleasant town with clear air and gentle breezes from the clear Niyodo River, where everyone can be at ease. The town is characterized by many resources fused with nature, such as Nikobuchi, where you can see the beauty of crystal clear water and rock surfaces, UFO Line (Yuho Line), a 27 km long mountain road driving course, and the traditional craft of "Tosa Washi" (Japanese paper). In addition, Green Park Hodono, a mountain-top campground located right in the center of Shikoku in Ino-town, is popular with a wide range of visitors from camping beginners to seasoned veterans, and the starry sky at night is spectacular.
…However, in reality, most people probably "don't know" or have never been there. We want to create innovative new ideas to take advantage of this "Green Park Hodono". That is where you all come in. In recent years, big cities have become boring and homogeneous in both towns and people. Innovative people around the world are now starting to focus on "regions" where they can realize challenges with a high degree of freedom, armed with history and culture. Yes, just like all of you who are interested in this case. Now that the new coronavirus has transformed urban life, the region is attracting attention and a tailwind is blowing. A strong motivation is needed to increase the number of people who want to have a deep connection with the area, and "emotion" and "empathy" through a more personal, subjective, and beyond loss or gain experience will be the key motivation.
First, we would like to see people from neighboring Kochi City and other cities feel a deep connection with us and visit us more often. Furthermore, we would like to create a future in which the number of people from outside the region (outside the prefecture) who interact and relate with us will increase. It is boring to have a mediocre idea that you have heard somewhere else, isn't it? We need a new solution for everyone to take a breakthrough first step to maximize the value lying in the region by mixing the resources/assets in the region.

Category

【Environment & Earth Resources】
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The Background

As a leading company in the field of cyber security, LAC Inc. has been providing highly skilled services such as consulting, diagnosis, monitoring, and operation for major corporations and government agencies. Also, as an independent IT vendor with a long history of more than 30 years, we have developed infrastructure systems and IT infrastructure for financial institutions such as major banks, regional banks, and major insurance companies for many years. Our corporate philosophy is "to grow through continuous evolution and become an indispensable part of society through highly sustainable management," and our social mission is "to use the power of cybersecurity to confront social issues, support national development, and protect people's lives. Based on this mission, we are also actively involved in regional revitalization through public-private and industry-academia partnerships. We are also focusing on the creation of various functions and services needed in the region in cooperation with local governments and educational institutions, and hope to create new regional value by taking on the challenge of DEMOLA together with Ino-town, Agawa-gun, Kochi Prefecture, and the Kochi Prefecture Open Innovation Platform.
https://www.lac.co.jp/

The Challenge

Now, due to the impact of the new coronavirus, there is a growing emphasis on nature experiences. People are visiting nature from a variety of perspectives: sauna is booming, camping and other leisure activities, and fishing are gaining popularity. In addition, travel experiences that explore local culture and history, such as wine, sports, and food tourism, are very popular as adventure tourism. Adventure tourism is "travel consisting of two or more of the three elements of activity, nature, and cultural experience" (as defined by the Adventure Travel Trade Association). It refers to a form of travel in which travelers experience the region's unique nature and local culture as it is, together with local people, for the purpose of realizing their own personal transformation and growth. Of course, it is important to attract many people from outside the prefecture through these experiences, but it could also be, for example, a place where people from the neighboring city of Kochi feel a deep connection and visit many times.
I believe that you can communicate and instill the value of the town, which the local people are not yet aware of, from an objective, outside perspective. To this end, rather than directly expressing "this place is wonderful," let's capture the uniqueness of the area from a different angle and think together about how to convey this to the world.

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