The brief

The spread of Covid-19 infection has changed our way of life. With the creation of numerous new normals, the values of people and society are rapidly changing.
Weddings and funerals are an important life event in life. It has always been said to change more slowly than any other industry, although it is bound to eventually go digital. It has been a conservative industry. However, with Covid-19, there is a movement to change the traditional values of the industry. There is a generation of people who feel the need for more affordable and personal service through technology. People who value tradition are also changing. The wedding and funeral industry is experiencing a wave of innovation. Why not update tradition and create a new lifestyle for the future together?

The background

Hokkaido Intec is a construction consultant company based in Hokkaido. Construction consultants produce social infrastructure services from the perspective of planning + survey + design + management. Social infrastructure services support the infrastructure of our lives, such as water, electricity, transportation and parks, which are essential to our daily lives.
As Japan's population shrinks and ages, and tax revenues decrease, it will be necessary to review the public services provided by the government. How can public services be provided efficiently with limited tax revenues? We need to be able to respond to new challenges, such as the maintenance, consolidation and review of existing public services.
Our role in business execution management and advisory services will continue to expand in the future.
In this environment, we believe that we need a system that is capable of generating flexible ideas for the times, regardless of the domain or industry. In fact, we have begun developing new businesses with advisors from different fields. We are always looking for challenges, and we would like to work with our students to develop new services that will be one of the pillars of our company in the future. Let's work together to create the new normal of the future.

Challenge

he term "ceremonial occasions" is a general term for the four ceremonies of "Coming-of-Age, wedding, funeral, and ancestral rituals".
① Celebrations such as coming-of-age ceremony, New Year's Day, Shichi-Go-San, entrance and graduation, and job hunting.
② Not only wedding ceremonies, but also all events related to marriage, such as matchmaking and engagement ceremonies.
③ All events and rituals related to funerals and all events and ceremonies related to the death of a person.
④ refers to all events to worship the spirits of our ancestors, such as the Bon Festival, New Year's Day, and New Year's Day.
Due to the unevenness of the demographic composition, the evolution of technology, and the environmental changes represented by the Covid-19, we are now entering a turbulent era that is difficult to predict. Along with these changes, lifestyles and values are also changing.
For example, while the traditional style of funerals with food and drink for large crowds of people is becoming less common, more people are preferring a more personal and simple style. The "dying" generation, who would have experienced a large funeral, are also experiencing a shift in attitudes, with a preference for family funerals, burial with music, and a single person's grave. With these changes, the necessity of the grave, the significance
of the grave, and the role of the grave keeper are also changing little by little. In the U.S., a new type of job has emerged that specializes in death-related coordination, such as the "death concierge. The mass-market supermarket Costco has launched an inexpensive coffin set. In France, an online service to help people get their affairs in order was born from millennial entrepreneurs. A lot of changes are happening.
If you are now in a situation where you have to go through all the formalities associated with an important life event, such as a wedding or funeral, do you have the know-how on what to do? What are some of the things that people find inconvenient, a need or a high demand?
And the most important thing to remember is that weddings and funerals are always filled with the emotions and thoughts of the people who hold and participate in them.
There is a need for services that combine technology and people's thoughts and feelings while innovating.
Let's find out the hidden needs and inconveniences in the tradition, and create the ideas and services needed to solve them.

Schedules

Schedule of the 2020_3rd DEMOLA HOKKAIDO
10/17 : Kickoff event（11:00-17:00）
10/31 : Workshop (10:00-17:00)
11/07 : Workshop (10:00-17:00)
11/21 : Demonstration Practice (10:00-17:00)
12/05 : Final Demonstration (13:00-17:00) + Networking
*There is a team meeting once a week .

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