The Brief

Heating up a frying pan to make an omelet, playing a game while charging your phone, eating ice cream in a warm room, taking a hot bath to relieve fatigue.... Have you ever thought about what kind of energy you use in your daily life?
Japan is the world's fourth largest energy consumer, yet its energy self-sufficiency rate is only 12% (fiscal year 2017). This is extremely low, even among developed countries, and the country relies on imports of most of its energy resources from overseas. In addition, a breakdown of the domestic energy supply shows that 87.4% of the country is highly dependent on fossil fuels such as coal, oil, and natural gas. In addition, it is said that if we continue to use fossil fuels at the current rate, we will run out of oil in about 40 years, coal in about 160 years, and natural gas in about 70 years. Especially in Hokkaido, a cold and snowy region, energy consumption per household is about 1.6 times higher than the national average, and CO2 emissions are about 1.4 times higher. The energy used for heating is about three times the national average.
For Hokkaido to maintain its beautiful natural environment a hundred years from now, and to realize a more comfortable lifestyle, we need as many people as possible to address energy issues as a personal matter. For example, we need to nurture a new sense of values, increase the number of people who share our values, and change our behavior, such as choosing the best energy source for ourselves and making energy conservation efforts a normal part of our daily lives. However, if these efforts are too risky, costly, and involve a lot of hard work, they will not last long in the end. For the sake of the future, why don't we think of a way that as many people as possible can save the earth in a fun and exciting way?

Category

【Environment & Earth Resources】
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The Background

Hokkaido Gas Co., Ltd. was established in 1911 and has been supporting the energy needs of Hokkaido since its foundation. Hokkaido is a snow-covered, cold region with high energy consumption. In addition to energy and environmental issues, changes in the social structure due to the declining birthrate, aging population, and declining population are also becoming major issues. Considering these regional characteristics, the North Gas Group hopes to work together with its customers to imagine an optimal energy society for Hokkaido that supports a sustainable society. With the cooperation of our customers, we have been working to expand the use of natural gas, to make advanced use of natural gas through the Eco-Jozu energy-saving gas hot-water heater, and the Koremo and ENE-FARM gas home power generation systems, as well as to introduce renewable energy. In March 2021, we introduced the first carbon-neutral LNG (liquefied natural gas) in Hokkaido. North Gas will continue to consider the environment of Hokkaido and accelerate various challenges.
HP：https://www.hokkaido-gas.co.jp/

The Challenge

North Gas is working on two things to create a new energy society.
The first is the realization of a decentralized energy society. Until now, Japan has been supplying centralized energy through large-scale facilities. However, the Great East Japan Earthquake brought to light the vulnerability of centralized energy systems, and there is a growing awareness of the importance of decentralizing energy systems to match the characteristics of each region. At North Gas, we are also practicing natural gas cogeneration, which generates electricity for each building or region, and combining renewable energy with the blessings of nature in Hokkaido.
Next, we are also focusing on energy conservation. We want to change the image of energy conservation as an inconvenience and provide energy supplies that match the lifestyle and living environment of each household. In particular, the energy management system "EMINEL" provides energy-saving advice and automatic control of heating based on measured data such as room temperature and humidity, in addition to visualization of electricity consumption in the home. Energy management systems such as EMINEL are one of the methods that are playing an active role in helping many people to implement and realize energy conservation. However, awareness is still low and not many households have adopted them, and we do not believe that this is enough in the pursuit of energy conservation.
In order to increase the number of people who are willing to tackle energy issues in a fun and exciting way, what kind of services and products would you like to see? And what is the best communication method to convey the value to people and get them to put it into practice? Let us think about this together.

Schedules

＜Schedule for 2021_2nd DEMOLA HOKKAIDO＞

◆8 /7 (10:00-17:00) ：Kick off event
◆8/21 (10:00-17:00) ：Workshop
◆8/28 (10:00-17:00) ：Workshop
◆9/11 (13:00-17:00) ：Demonstration Practice
◆9/26 (13:00-17:00) ：Final Demonstration + Networking

* In addition to the above schedule, there will be a team meeting once a week .

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